Comments on: Sponsor level names?

By: Laura Athavale Fitton

Laura Athavale Fitton — Thu, 28 Jun 2007 13:45:10 +0000

My only other thought would be something that signifies degrees of engagement with social media. But that could get debatable… and brand complicated.

By: Jared M. Spool

Jared M. Spool — Thu, 28 Jun 2007 13:39:19 +0000

As someone who has sponsored many events and even hosts a couple of our own, I can tell you the names don’t matter.

What matters is that it is clear what you get for each level and why spending more money offers more value to the sponsor. In my experience, sponsors look at the exposure they’ll receive. Each level should offer increasing amounts of valued exposure. (Exposure that doesn’t result in awareness or leads is not going to be valued.)

Hope that helps,

Jared

By: Tommy Vallier

Tommy Vallier — Thu, 28 Jun 2007 12:52:50 +0000

I’ve always thought the industry ones were cute and fun, but I remember being asked by someone new to this world what some of the terms meant at an event last year.

I’m with Bill and C. C., metals work.

By: Bill Deys

Bill Deys — Thu, 28 Jun 2007 12:48:10 +0000

I agree!

By: C.C. Chapman

C.C. Chapman — Thu, 28 Jun 2007 12:45:40 +0000

Stick with the good old medal model. It works and in the long run is just easier and isn’t cheesy at all.